Cost effective, highly targeted and adaptable to any business objective. Social media advertising provides organisations the chance to reach, engage and convert new customers like never before.  

But with ever changing ad formats, algorithm updates and technological advances, it can be a challenge to develop a successful social media advertising campaign that works for your business.  

As a result, Anicca are pleased to offer our new 5-day Social Media Advertising Bootcamp. 

This in-depth course will focus on the planning and implementation of ad campaigns across a range of social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest and YouTube.

Ideal for those wishing to learn more about the practical execution of paid social, this extensive mixture of taught classroom sessions and hands-on workshops is designed to provide you with a toolbox of tactics that will enable you to launch and manage your own campaigns. 

 Digital Marketing Training Boot Camp

Throughout the week, attendees will learn how to utilise social media advertising to drive brand awareness, website traffic, lead generation and conversion. Alongside key practical elements such as campaign set up, content creation and measurement.     

 

You’ll also learn from Anicca’s leading social media specialists, including Head of Social Media and Social Commerce specialist, Samantha Hearn, and Social Media Manager and B2B specialist, Bakti Jethwa. Their daily experience in planning and implementing social media campaigns will ensure you’ll learn up to date techniques and innovations. Together with tried and tested tips for a range of budgets and business sectors.

 Course Fees

Designed to be flexible, you can pick between the different combinations of training days, to ensure you get the training you want and need! Leicester 

  • 1 day = £300 excl. VAT (any day)
  • 2 days = £550 excl. VAT
  • 3 days = £750 excl. VAT
  • 4 days = £900 excl. VAT
  • 5 days = £1,000 excl. VAT (Monday – Friday)
  • 10 days = £2,000 excl. VAT (Monday – Friday for two weeks)

Agenda:

 

Day 1 – Introduction to Social Media Advertising

Getting started with your advertising campaign

Which platform should you invest in and why?

How to plan an effective campaign including media planning, budget allocation and creative

The importance of content in advertising 

Advert regulation

Case studies 

Day 2 – Facebook and Instagram Advertising

Getting to know Facebook Business Manager including an introduction to Ads Manager & Power Editor

Setting up an effective advertising campaign for Facebook and Instagram. Including brand awareness, traffic, engagement, lead generation and local campaigns

Advanced targeting options including remarketing, custom audiences and look-a-likes

Advanced buying methods including reach and frequency

Advanced ad types including Canvas 

How to set up Facebook Pixels for your website

Optimising and Management of Campaigns

Effective strategies for ecommerce and b2b businesses including ‘honeypots’

Practical Implementation

Day 3 – Twitter and LinkedIn Advertising 

Getting to know Twitter’s ads manager

How to set up an effective Twitter campaign  

Advanced targeting options including remarketing, custom audiences and look-a-likes 

How to set up Twitter website cards

Effective strategies for e-commerce and b2b businesses

How to manage your campaign

Practical Implementation

Getting to know LinkedIn’s ads manager

How to set up an effective LinkedIn sponsored ad campaign 

Advanced LinkedIn advertising including sponsored InMail 

Effective strategies for lead generation, web traffic and brand awareness 

Practical Implementation 

Day 4 – Pinterest and YouTube 

Introduction to Pinterest ads manager 

How to set up an effective Pinterest campaign. Including awareness, engagement and traffic 

Advanced targeting with custom audiences and look-a-likes 

How to set up conversion tracking

Management and Optimisation of pins

Introduction to YouTube advertising 

Setting up a YouTube campaign

Management and Optimisation

Practical Implementation

Day 5 – Google Analytics & Reporting 

Setting up Analytics for Social Media reporting

Understanding the key metrics in Analytics

Further configuration and customisation e.g. e-commerce tracking, goals and funnels

Not able to make 5 days? We recommend booking the platform day of choice with day 1 and day 5. 

 

Who would benefit from this course?

 

This boot camp is suitable for all levels, although we do advise you have a working knowledge of the platforms you’re interested in, such as Facebook. 

 

If you would like to know more about organic social media marketing, why not sign up to our Social Media Marketing Boot Camp.

 

What is required? 

 

You will need to bring your own laptop

Login details to any existing social media accounts

Login details for Google Analytics 

You will be provided with refreshments throughout the week

Accommodation is not included but please ask for local hotel recommendations

Unfortunately we can not offer free on site parking but can make local recommendations