AdWords Pay Per Click Training at Anicca Digital

Our Pay Per Click training courses are designed to enhance your knowledge of Google AdWords and other pay per click techniques, in order to provide you with the confidence and tools to improve the performance of your own PPC campaigns.  Whether you are totally new to Pay Per Click or are quite comfortable handling your own campaigns, our PPC training will give you the knowledge and confidence to take that important next step.

Our PPC training service

Our PPC training is carried out by experienced, Google accredited staff members who can either come to you or welcome you for training at our Leicester office. We can train your whole team or just one person – whatever is best for your particular needs.

What our PPC training will teach you

Depending on your level of prior knowledge, our Pay Per Click training will focus on the areas you need help with first. These could include:

  • Setting up campaigns and adgroups
  • Keyword research (using broad, phrase and exact match)
  • Ad group structure
  • Writing of ad copy and testing different adverts
  • How to track performance (at campaign, adgroup and keyword level)
  • Managing budgets and ad positions
  • Optimisation of Quality Score (managing low click-through rates etc…)
  • Landing page optimisation
  • Product Listing ads and Shopping ads
  • Ad Extensions
  • Remarketing
  • Google Analytics and conversion tracking

Our courses are completely bespoke to your needs and current level of knowledge.  You pay for our time and we can cater for up to 6 delegates from your company at no extra charge. Alternatively you can join one of our regular AdWords boot camps where you can choose 1, 4, 5 or 10 days course.

So, if you’re interested in learning more about the world of Pay Per Click, you can call the Pay Per Click team on 0116 2987496 or or via our online contact form and find out how our PPC training courses can make a real difference to your business.