Anicca SEO Training Boot Camp – Book now for June 19th-23rd

This intensive search engine optimisation training course includes on-page and off-page optimisation, content marketing, use of social for search, link earning techniques, technical SEO, Analytics and other SEO tools. Anicca’s courses are offered in flexible formats depending on your level of knowledge. Most people register for 5 days, however you can also choose to attend whichever days suit your requirements or book for our extensive 10 day course. We are now running our SEO Training Boot Camps every three months at our central Leicester office. SEO BC

SEO Training Course dates 2017

Leicester office (King Street, LE1 6RX)

  • June 2017 – Monday 19th to Friday 23rd 
  • September 2017 – Monday 18th to Friday 22nd 

Course fees

Designed to be flexible, you can pick between the different combinations of training days, to ensure you get the training you want and need! Leicester 

  • 1 day = £300 excl. VAT (any day)
  • 2 days = £550 excl. VAT
  • 3 days = £750 excl. VAT
  • 4 days = £900 excl. VAT
  • 5 days = £1,000 excl. VAT (Monday – Friday)
  • 10 days = £2,000 excl. VAT (Monday – Friday for two weeks)

What to expect

Sessions are both presentation-based (in the morning) and practical (each afternoon). Ideally, we would require you to bring your own laptop to ensure full participation. The agenda is as follows:

Day 1- Introduction

  • What is SEO? An introduction to SEO for beginners
  • A history of Google algorithm updates and their impact on SEO practices
  • Familiarisation with the ever changing search results pages
  • What Google is looking for in 2017

Day 2 – On page optimisation

  • Keyword research – keyword targeting – ongoing content / content marketing
  • You will create page plan for own site and ongoing content plan based on keyword research

Day 3 – Technical optimisation & tools

  • Why technical SEO is important, what to look for (common problems) and how to fix issues identified
  • Review of key technical tools to help assess your website – Google Search Console, Deep Crawl, Screaming Frog
  • Technical audit of own website and diagnosis of problems
  • Create technical recommendations report for your developers to action
  • You will set-up Google and Bing Search Console accounts if needed
  • Basic set-up of Google Analytics if needed

Day 4 – Link earning

  • Why links are important, history of link earning tactics that don’t put you at risk of penalisation,  and how not to build links
  • Review of useful link tools (Moz, MajesticSEO, Ahrefs, Search Console)
  • You will undertake link profile analysis of own site and a top competitor sites
  • Creating a long-term link earning plan

Day 5 – Social & content

  • Growing importance of social in SEO (Networks good for outreach, influencer targeting and content amplification etc…) – Social tools
  • You will create integrated content marketing and social media plan specific to own industry and audience that fits in with Day 4 link earning plan
  • Writing blog content for SEO

Day 6 – 10 – additional £1,000 incl. VAT 

The aim of the optional 5 days is for delegates to put into practice the techniques covered in the first week.

  • Examples of work that can be carried out by individuals under the supervision of our team
  • Technical audit and list of recommendations
  • Set-up and understand all tools including Analytics, Webmaster tools, Moz, hfrefs etc
  • Competitor and site KPI’s
  • Keyphrase research
  • Creation of page plan
  • Creation of optimised content
  • Installation of integrated WordPress blog onto your own site
  • Link building research and plan
  • Social media research and planning
  • Setting up social media profiles and plug-ins/icons on your site
  • Identifying third party sites, influencers and bloggers
  • Contact and tracking strategy

What is required?

  • Please bring your own laptop for practical participation
  • If you have Google Analytics and Google Search Console accounts set up please ensure you have the relevant login details. If you don’t have these accounts we highly recommend setting them up prior to the course
  • Refreshments will be provided throughout the week
  • Accommodation is not included but please ask for local hotel recommendations
  • Unfortunately we can not offer free on site parking but can make local recommendations

Think you can handle it? Register your interest below

Spaces on the boot camp will be filled on a first come first served basis so don’t delay! Payment won’t be taken at this stage; we’ll be in touch with those that register interest.