‘A little bit of I and an extra sprinkling of you’ …a few sweet treats from the Content Promotion Summit

Cake for blog

If you are in the know when it comes to the content and content marketing world, it is highly likely that you will have heard of the Content Promotion Summit that has been taking place over the last couple of weeks. If not, worry not. Hosted by Cody Lister, blogging enthusiast and avid content promoter,…
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Google Shopping Latest – Showcase Shopping Ads

Showcase ads

It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as ‘women’s shoes’ or ‘makeup brushes’. These…
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‘Writing is dead’ says Facebook

Pencils

In a recent article that appeared on my Twitter feed,  Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the death of online written content, or rather predicting it will dead be very soon. And I wholeheartedly agree with Ann. Scaremongering much? Whiff of…
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‘Ask Me Anything’ With Google’s Gary Illyes at SMX Advanced – Seattle 2016

‘Ask Me Anything’ With Google’s Gary Illyes at SMX Advanced – Seattle 2016

  Day one of SMX advanced concluded with an “Ask Me Anything” (AMA) session with Google’s Webmaster Trends Analyst, Gary Illyes. Gary has become something of a lightening rod for SEOs over the past couple of years and is frequently subjected to grillings from the SEO industry on the changes and updates Google is making…
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Why you simply can’t afford not to jump on the visual content bandwagon!

Why you simply can’t afford not to jump on the visual content bandwagon!

It probably goes without saying, but ignoring the power of visual content for your social strategy is a big NO NO. Regardless of the industry, whether it’s B2B, B2C, topic or channel, standout visual content rules the roost. Ignore the trend and your social posts risk being drowned amongst the noise. Just take a look at the…
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