Anicca Digital

Google AdWords PPC Training – Ann Stanley teaching at Figaro Digital training events in October

In continuing our relationship with Figaro Digital, Ann Stanley will be teaching two Pay Per Click seminars as part of the forthcoming Figaro Digital Marketing Academy.

PPC training day 1:

The first of these training days – PPC Foundation (Basic) Training Day – will be held on Monday 18th October at The Hospital Club in London.  The PPC Foundation course will cover:

This day-long course will help you develop a thorough understanding of all the different PPC technologies and techniques that help to drive ROI.  So whether you are totally new to pay per click, use an agency or have set-up your own campaigns, this course will provide essential information and tips to make sure you avoid the common, and expensive, PPC mistakes.

PPC training day 2:

The second training day, also held at The Hospital Club, will be on Thursday 21st October and is entitled PPC Advanced Training Day.  As the name suggests, this course is for those who attended the PPC Foundation Training Day, or are already comfortable with the level of knowledge provided in the foundation course.

The advanced pay per click course will go into more detail on how to optimise your account on an ongoing basis in order to maximise ROI.  This includes a host of techniques to improve your Quality Score and conversions as well as introducing you to the different bidding strategies available in AdWords.

With so much information on offer over both days, these PPC training courses are an absolute must for anyone whose business relies upon pay per click advertising.

If you would like to register for either of these PPC training courses, you can do so at the Figaro Digital website.