Anicca presents an introduction to paid search and paid social digital advertising to budding Leicester entrepreneurs at De Montfort’s Innovation Centre

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An introduction to Paid Search and Paid Social digital advertising

As part of Leicester De Montfort Innovation Centre’s 2010 enterprise program, Ann Stanley (MD of Leicester based online marketing agency Anicca Digital) has been invited to present a series of online marketing workshops.  The program is designed to help students and Leicestershire entrepreneurs start-up and develop their new business ideas – and is something we are very excited to be a part of.

Ann has already presented two workshops to these eager entrepreneurs, the first one was “An Introduction to search engine optimisation (SEO)”, and the second, “An introduction to Paid Search and Paid Social digital advertising”.  During the two hour workshop on Paid Search and Paid Social Ann covered the following topics:

  • What is pay per click?
  • How to set up pay per click
  • Different pay per click platforms

The course also involved detailed case studies on the biggest paid search and social players, namely Google, LinkedIn and Facebook.  The presentation also included an important feature on where to go to next for help and advice, and where to get funding to help take the next step.  You can view the full version of the presentation here: “An introduction to Paid Search and Paid Social digital advertising”.

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Throughout the next few months Ann will be providing other online marketing workshops covering:

  • How to improve conversions on your website
  • How to retain and communicate with your online customers

If you would like help with getting your website found in the search engines or some initial consultancy or training  – then contact the online marketing team  on 01162 628359 or email ann@anicca.co.uk.


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Managing Director

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