Anicca Digital

Google Analytics Now Imported in to Google AdWords

If you’re already a seasoned user of Google Analytics, you’re going to be more than aware of how useful it can be when analysing your online marketing campaigns. Now, Google have thankfully incorporated some features of Analytics into their AdWords system.

After pulling in your Analytics data you’ll now have access to Bounce Rate, Pages per Visit and Average Visit Duration built directly into your AdWords interface. With more data available you’ll be able to see how your ads have affected your website traffic and conversions. This means you’ll be able to make a more educated decision when it comes to your online marketing campaigns.

With Google Analytics you can find insights that really make a difference for example; how traffic arrives on your site, what they use the site for and most importantly how you can keep this traffic coming back. Here are just a couple of ways you can make the most of this new data:


So, if you are already using Google AdWords then these beneficial updates will surely help your campaigns, not only will you find it useful but it’ll also improve your understanding of the dynamics of your ads. It’s quick and simple to use and means you can have essential information all in one place, saving you from jumping from page to page much.

If you haven’t yet gotten into Google AdWords and you’re interested, you can visit our PPC Management web page to find out more or give us a call (0116 298 7720).