SMX London – Google Shopping Ads: top tips & what’s new!

SMX London took place 20-21st May and this year Ann Stanley presented in the session on Google Shopping Ads – Top Tips, avoiding disapprovals and what’s new.  You can link through to the SlideShare of the workshop, or download the presentation from this blog.

The presentation included practical tips on:

1) Top tips and methods to improve your results

  • Enhance your ads with promotions, product reviews and Certified Shopping
  • Bid management and other strategies to ensure your ads get seen (but without cannibalisation)
  • Strategies for dealing with poor performance on mobiles
  • Invest in feed management software

2) How to avoid possible pitfalls and account disapproval

  • Site-wide disapprovals
  • Availability and pricing issues

3) What’s new and what’s coming soon

  • Remarketing for Shopping ads
  • The Google Buy Button – will Google become a marketplace?

Download the SMX London 2015 – Shopping Ads presentation  or view via Slideshare

Help with your e-commerce marketing, PPC or Shopping ads

We can provide consultancy, training or management of all your ecommerce marketing. If you require any help then please email or call the office on 0116 298 74 82.

Written by

Managing Director