Anicca Digital

Hi, I’m Ella and I’m one of the newest recruits to Anicca

I started in March as a Content Executive joining Caroline, Karan, Samantha and Sarah in the Content, PR and Social team.

So where have I come from?

I jumped on the content bandwagon almost two years ago as a Content Editor at RS Components, writing product content for electronics products and their highest-profile product, Raspberry Pi. I have always been pretty creative and have a wild imagination, which lends itself really well to writing. I write regular theatre blogs (due to being a theatre nut), have written occasional features for the Leicester Mercury and I am currently working on a play script. So I guess you could say I like to write!

When I do get spare time, I act on the amateur stage in Leicester and Loughborough and there is nothing better than hopping on the train to London to see a show or two — I think my favourite has been The Curious Incident of the Dog in the Night-Time. I have recently got into yoga, although you won’t catch me doing any complex firefly poses anytime soon! I’m also saving my pennies for my second New York trip in September — I can wander around that city and never get tired. I think of one my favourite moments has been sitting in Washington Square Park on a lovely warm, sunny day eating a peanut butter brownie, listening to buskers and people watching. It’s the simple things…

Content and me

For me, the key to good writing and content is ALWAYS thinking about the customer. Quite obvious you might think, but you’d be surprised at how often that isn’t factored in. We all consume masses of content on a daily basis but it’s all about cutting out the noise and keeping it simple. What are customers frustrated about? What can you do to make their lives easier?  And I have not met anyone, myself included, who didn’t want an easy life.

I’m also hugely into web psychology and human behaviour so I regularly keep in check with articles and posts written by Nathalie Nahai. I’d encourage you all to have a look at her website.

Take a look at the web content and content marketing services we can provide here at Anicca.