Bakti Jethwa - Social Media Manager

Bakti Jethwa - Social Media Manager

Bakti is a social marketer with a passion for B2B social and lead generation. Her experience spans across a wealth of global B2B brands including Thomson Reuters, IBM, Orange Business and Basware. She has been fortunate enough to have worked on campaigns shortlisted at the B2B Marketing Awards for Best Blog and Best Limited-Budget Campaign.

Take a look at the latest posts by Bakti below:

Why businesses and brands need to think Facebook Live for 2017

fb-live

Video, in particular live video, has been hot property in 2016, and the trend is set to continue through to 2017, especially for Facebook Live. Despite its late interest into the live streaming arena, Facebook is definitely the platform dominating its competitors. The social network is making a huge drive to inspire more users to…
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Why you simply can’t afford not to jump on the visual content bandwagon!

Why you simply can’t afford not to jump on the visual content bandwagon!

It probably goes without saying, but ignoring the power of visual content for your social strategy is a big NO NO. Regardless of the industry, whether it’s B2B, B2C, topic or channel, standout visual content rules the roost. Ignore the trend and your social posts risk being drowned amongst the noise. Just take a look at the…
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Hello… I’m the new girl!

Hello… I’m the new girl!

So blog writing is nothing new for me. Over the last few years, I have authored a bountiful number of blog posts offering tips, tricks, and trends in the Social Media industry. That’s simple. However, I find writing about myself slightly trickier… a little awkward and embarrassing. So please, bear with me. A few basics…
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