Gurpreet Bassi - Paid Media Account Director

Gurpreet Bassi - Paid Media Account Director

Gurpreet is one of Anicca’s longest standing employees. Starting off as a humble PPC account manager and working her way up the ranks, Gurpreet has an unfathomable amount of knowledge on paid search and an unmatched eye for detail. Recently, Gurpreet spent a year out to become a mother to two gorgeous twin girls, but now she’s back and ready to unleash those PPC powers.

Take a look at the latest posts by Gurpreet below:

Tracking all outbound Links using Auto Event Tracking in Google Tag Manager


This is a straight forward guide for people wanting to easily track and record outbound link clicks from their website. This could include links to social media sites, external forms, PDF documents or other websites. There are essentially two ways to do this: Manually adding tags to each link you want to track using event…
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