Samantha Hearn - Head of Social Media

Samantha Hearn - Head of Social Media
Having previously worked for brands such as New Look, Joules, PepsiCo and Triumph International, Samantha brings her experience of delivering effective social media strategies for both SMEs and global corporations to Anicca. A strong believer in the power of social insight in driving brand value, her data driven approach works in tandem with both Search and PR in turning conversations into sales and customers into advocates.

Take a look at the latest posts by Samantha below:

New Job Vacancy: Social Media Manager

social media manager

Are you the Social Media Manager we’re looking for? We’re on the lookout for a passionate, data-driven Social Media Manager to join our growing digital agency. With 3+ years’ experience working in social media (ideally in agency), you’ll be results driven, creative and a strong project manager. Your day to day role will focus on…
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5 Ways to Include Social Shopping in Your Digital Strategy

Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user generated content) and Chatbots in their social media strategies.  5 Ways to Include…
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What is Social Shopping?

What is social shopping by Anicca Digital

Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to Econsultancy, while user growth of shopping apps and networks continue…
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