Google Tightens It’s GDN Ad Policies Following Recent Fall Out

google-display-network

Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist videos, and you can see why…
Read more





Google’s Philip Shearer talks about the Future of Google Shopping. An E-Commercial 2016 retrospective…

Philip Shearer talks about Google Shopping

Anicca Digital’s annual E-Commercial 16 conference saw many speakers grace the stage at Leicester’s Marriott Hotel. From Anicca’s own MD Ann Stanley, who gave expert insights on remarketing strategies in Search, Social and Display to James Murray, EMEA Product Marketing Manager for Bing talking about voice and visual search and Philip Shearer, Shopping Lead for Google, who…
Read more


James Murray Of Bing Talks the Future of Voice and Visual Search

bing_2016_logo

James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your location, or the weather…
Read more



Google Shopping Latest – Showcase Shopping Ads

Showcase ads

It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as ‘women’s shoes’ or ‘makeup brushes’. These…
Read more


SMX Advanced 2016 (Seattle) – Ann Stanley speaks on buy buttons, social shopping, remarketing...

SMX Advanced 2016 (Seattle) – Ann Stanley speaks on buy buttons, social shopping, remarketing and feed management

After 6 years of presenting at SMX London, Ann Stanley had entered the SMX Advanced Hall of Fame by presenting at SMX Advanced for the first time. The talk was on e-commerce panel and focused on “Buy buttons, shopping ads, social shopping, remarketing and feed management software”. The panel was moderated by one of Anicca’s…
Read more


SASCon 2016 – Social Commerce and buy buttons by Ann Stanley & Samantha Hearn

sam

Anicca Digital is on the road once again, this time giving a talk at SASCon 2016, held in Manchester. Ann Stanley, MD and Samantha Hearn, Head of Social, gave a talk on shopping ads, buy buttons, social commerce, and remarketing. Below you can find the slide deck from the presentation. Shopping Ads, Buy Buttons, Social Commerce…
Read more