Tips And Tools For Keeping Up With Google Penalties

In today’s online world Google is pretty much the epicentre of everything. With almost any question you ask in the real world you can count on the answer being ‘Google it’, meaning having your website visible in Google is more important than ever. That, though, is easier said than done. There are a number of major…
Read more




Increasing eCommerce sales over the Christmas and the Holiday season – download our free...

With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…
Read more


How to manage your PPC campaigns and avoid the top 10 mistakes

This article explains how to manage your pay per click campaign in order to avoid common PPC mistakes.  1) Having all your PPC keyphrases in one ad group and/or campaign 2) Bidding on generic keyphrases or only using broad match 3) Poor PPC bid management – setting your maximum cost per click too high or…
Read more


How to set-up and manage AdWords Shopping Ads – a talk by Ann Stanley

Google Shopping Campaigns Image

Product Listings Ads have revolutionised the way in which customers purchase products online and subsequently, the way in which businesses advertise their goods. Google recently introduced Shopping campaigns to facilitate the management of product listings making it much easier for advertisers to set up product categories and adjust bids according to competition. Ann Stanley –…
Read more