Anicca 4Charity: Self Unlimited – Charity PPC Case Study

Read how we have been helping Leicester-based charity Self Unlimited with their online marketing. If you are interested in how our 4charity online marketing services can help you then contact us today on 0808 2566755 or 4charity@anicca.co.uk Problem Self Unlimited is a charity dedicated to supporting adults with learning disabilities. Based in Leicester, they recognised…
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Pay Per Click Presentation; Maximizing Paid Search Campaigns With Google Product Extensions & Product...

Pay Per Click Presentation; Maximizing Paid Search Campaigns With Google Product Extensions & Product Listing Ads – SMX London

Ann Stanley, MD of Anicca Digital, is doing a talk today at the SMX event in London – showing delegates various techniques to help them maximize their Pay Per Click campaigns. Ann’s presentation is part of today’s ‘SMX Advanced Track’ and will cover Product Ad Extensions and Listings in Google’s AdWords, and take delegates through…
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TFMA Presentation From Ann Stanley; Using PPC & SEO for An Integrated Approach to...

TFMA Presentation From Ann Stanley; Using PPC & SEO for An Integrated Approach to eCommerce Marketing

Ann Stanley Presented an “integrated Approach to ecommerce marketing” at TFMA 2012 this week (Technology for Marketing and Advertising). Below is a summary of the keypoints included: The ecommerce landscape is more complex and fragmented with many channels to sell on-site and off-site Panda has changed the way ecommerce sites need to be optimised –…
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Top Tips on How to Integrate Your PPC & SEO Strategies

Top Tips on How to Integrate Your PPC & SEO Strategies

Presented by Ann Stanley yesterday at SES London, ‘Top tips on Integrating your PPC and SEO Strategies’ espouses the efficacy of using your PPC data to inform your SEO strategy with a “Combine and Conquer” approach. Beginning with a look at the initial stages of keyphrase research and identifying your levels of competition, Ann raises…
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