Google’s Philip Shearer talks about the Future of Google Shopping. An E-Commercial 2016 retrospective…

Philip Shearer talks about Google Shopping

Anicca Digital’s annual E-Commercial 16 conference saw many speakers grace the stage at Leicester’s Marriott Hotel. From Anicca’s own MD Ann Stanley, who gave expert insights on remarketing strategies in Search, Social and Display to James Murray, EMEA Product Marketing Manager for Bing talking about voice and visual search and Philip Shearer, Shopping Lead for Google, who…
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Anicca Launches 3 New PPC Tools – Try today for free!

aniccafreetools

Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign…
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‘Writing is dead’ says Facebook

Pencils

In a recent article that appeared on my Twitter feed,  Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the death of online written content, or rather predicting it will dead be very soon. And I wholeheartedly agree with Ann. Scaremongering much? Whiff of…
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Google SERP Changes in May 2016: Rich Cards

Google SERP Changes in May 2016: Rich Cards

Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a lot more information about the content on…
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Google Launches New Mobile Friendly Update

mobile friendly

Back in March Google released this post about a mobile update which will start to roll out in May. Today is that day. The mobile friendly ranking algorithm was first released on April 21st 2015 and it meant that mobile searches used a different set of ranking factors compared to Desktop users, which is why…
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