Why businesses and brands need to think Facebook Live for 2017

Video, in particular live video, has been hot property in 2016, and the trend is set to continue through to 2017, especially for Facebook Live. Despite its late interest into the live streaming arena, Facebook is definitely the platform dominating its competitors. The social network is making a huge drive to inspire more users to…
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New Job Vacancy: Social Media Manager

social media manager

Are you the Social Media Manager we’re looking for? We’re on the lookout for a passionate, data-driven Social Media Manager to join our growing digital agency. With 3+ years’ experience working in social media (ideally in agency), you’ll be results driven, creative and a strong project manager. Your day to day role will focus on…
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Anicca Launches 3 New PPC Tools – Try today for free!

Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign…
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Introducing Influencer Marketing into your PR strategy – part one

Introducing Influencer Marketing into your PR strategy – part one

The rise of online shopping has seen a huge shift in the way that consumers seek information, meaning that traditional PR is not the only way to run a successful campaign. Think about when you purchase something online, where do you go for further information? Rather than trusting what a company says about their own…
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‘Writing is dead’ says Facebook

In a recent article that appeared on my Twitter feed,  Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the death of online written content, or rather predicting it will dead be very soon. And I wholeheartedly agree with Ann. Scaremongering much? Whiff of…
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Why you simply can’t afford not to jump on the visual content bandwagon!

Why you simply can’t afford not to jump on the visual content bandwagon!

It probably goes without saying, but ignoring the power of visual content for your social strategy is a big NO NO. Regardless of the industry, whether it’s B2B, B2C, topic or channel, standout visual content rules the roost. Ignore the trend and your social posts risk being drowned amongst the noise. Just take a look at the…
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SMX Advanced 2016 (Seattle) – Ann Stanley speaks on buy buttons, social shopping, remarketing...

SMX Advanced 2016 (Seattle) – Ann Stanley speaks on buy buttons, social shopping, remarketing and feed management

After 6 years of presenting at SMX London, Ann Stanley had entered the SMX Advanced Hall of Fame by presenting at SMX Advanced for the first time. The talk was on e-commerce panel and focused on “Buy buttons, shopping ads, social shopping, remarketing and feed management software”. The panel was moderated by one of Anicca’s…
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Hello… I’m the new girl!

Hello… I’m the new girl!

So blog writing is nothing new for me. Over the last few years, I have authored a bountiful number of blog posts offering tips, tricks, and trends in the Social Media industry. That’s simple. However, I find writing about myself slightly trickier… a little awkward and embarrassing. So please, bear with me. A few basics…
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