Google Tightens It’s GDN Ad Policies Following Recent Fall Out

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Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist videos, and you can see why this would ring…
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Charity Fundraising From Anicca Digital

Charity Fundraising From Anicca Digital

This year the Anicca team decided to choose a charity that we would like to fundraise for throughout the year. Each team member suggested a charity that was close to their hearts and a charity was chosen at random. This year the charity chosen was The British Lung Foundation, put forward by Bakti, as this charity…
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James Murray Of Bing Talks the Future of Voice and Visual Search

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James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your location, or the weather…
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Google Shopping Latest – Showcase Shopping Ads

Showcase ads

It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as ‘women’s shoes’ or ‘makeup brushes’. These…
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SMX Advanced 2016 (Seattle) – Ann Stanley speaks on buy buttons, social shopping, remarketing...

SMX Advanced 2016 (Seattle) – Ann Stanley speaks on buy buttons, social shopping, remarketing and feed management

After 6 years of presenting at SMX London, Ann Stanley had entered the SMX Advanced Hall of Fame by presenting at SMX Advanced for the first time. The talk was on e-commerce panel and focused on “Buy buttons, shopping ads, social shopping, remarketing and feed management software”. The panel was moderated by one of Anicca’s…
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5 Ways to Include Social Shopping in Your Digital Strategy

Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user generated content) and Chatbots in their social media strategies.  5 Ways to Include…
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