Brighton SEO Round Up – Part One

Saija Mahon at Brighton SEO

Last week a few of the Anicca team headed down for the second Brighton SEO event of the year. Held twice yearly at the Brighton Centre, Brighton SEO is a search marketing conference featuring a range of speakers from the world of search. There is plenty to see and do through the day with 4…
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Fun and frolics at Anicca’s summer party and 10th birthday bash!

Happy 10th Birthday Anicca In celebration of Anicca Digital’s 10th Birthday staff, friends and family were invited to come and enjoy a fun filled day and barbecue at the Anicca summer party.   Hosted at the Old Horse pub in Leicester, the party was not only a celebration of Anicca’s successes over the last 10…
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Anicca Integrated Approach to Digital Marketing

Anicca Integrated Approach to Digital Marketing

Introduction The digital landscape has changed vastly over the last decade, as online consumers have become savvier and more technology aware. One of the main challenges for marketers is to adjust to this rapidly changing environment by quickly altering their strategies to meet the changing demand.  Generation Z is soon to be entering the market…
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Google Tightens It’s GDN Ad Policies Following Recent Fall Out

Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist videos, and you can see why…
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Charity Fundraising From Anicca Digital

Charity Fundraising From Anicca Digital

This year the Anicca team decided to choose a charity that we would like to fundraise for throughout the year. Each team member suggested a charity that was close to their hearts and a charity was chosen at random. This year the charity chosen was The British Lung Foundation, put forward by Bakti, as this charity…
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James Murray Of Bing Talks the Future of Voice and Visual Search

James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your location, or the weather…
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Google Shopping Latest – Showcase Shopping Ads

It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as ‘women’s shoes’ or ‘makeup brushes’. These…
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