Bentley Brushware

Bentley Brushware – Using PR services to promote product range

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Objectives

  • Promote the launch of the National Trust products through key regional, consumer and trade titles
  • To promote a £400,000 investment in new equipment, partly funded by a Government Growth Fund grant
  • Promote growth company’s capacity to increase production by one third.

Solutions

  • Highlight background and 155 year heritage
  • Talk about the partnership between the National Trust and Bentley Brushware
  • Arrange competitions within relevant publications

Results

  • Number of cuttings:  8
  • Total audience reach:  733,627
  • Total advertising equivalent in £: 41,518