BuyDirect4U – Improving brand awareness and increasing the brand’s presence in the organic listings

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  •  To increase brand awareness nationally and locally
  •  To drive more visitors to the website through organic search
  •  To increase the volume of online sales


  • The PR campaign targeted publications, websites and blogs in the home, garden, leisure and businesses sectors with:
  • News on the new range of brushes created by Bentley Brushware in partnership with the National Trust
  • News on significant investment in new equipment
  • Regular seasonal press releases
  • Where appropriate, links back to the website were requested to aid domain authority and organic presence


  • The messages channelled through the local and national PR campaign reached an audience of 15,074,465 via a host of online and offline media outlets including titles such as the Leicester Mercury print, BBC East Midlands Today and the Loughborough Echo print locally
  • A 900 per cent increase in website traffic locally
  • Organic listings have attracted 66 per cent more visitors than during the previous 12 months
  • The website had 38 referring domains, however as of September 17 2015 this number had grown to 89—testament in part to the coverage achieved through PR
  • Referral traffic saw an 89 per cent increase in sessions, a 119 per cent uplift in transactions and a staggering 158 per cent increase in revenue