Garden Site

Garden Site – Use of PPC to grow online sales

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Objectives

  • Increase volume of sales generated through the website with special consideration to individual product margins
  • Improve efficiency of existing AdWords account to reduce increase conversion rates and reduce cost-per-acquisitions

Solution

  • Restructured Garden Site’s AdWords account in line with PPC best practice, which included the introduction of SKAGs (single keyword ad groups)
  • Setup Product Listing Ads before the transition to Shopping campaigns

Result

  • Achieved a 38% increase in click-through rates
  • Reduced CPAs by 37%
  • 437% increase in the volume of sales through PPC