Healthier Weight

Healthier Weight – Tracking leads through to sales for smarter optimisation

Visit the Website

Objectives

  • Achieve an average maximum cost-per-conversion from £20
  • Achieve at least 800 leads per month
  • Understand and develop methods of tracking website leads through to sales

Solution

  • Built additional campaigns to capture more relevant traffic
  • Rid the account of poorly perfoming keywords and increased efficiency by adding negative keywords
  • Integrated the company’s Sales Force CRM system with AdWords to link individual keywords with individual sales to allow for smarter optimisation

Result

  • £11 cost-per-acquisition, which is significantly less than the £20 targer
  • 2.4X in CTR on the Search Network
  • 1200 leads on average per month