To improve organic listings for product related terms and lessen reliance on brand-related search terms
To improve organic revenue and conversions
To increase online presence and brand awareness
Perform a full audit of the website to identify any technical issues which may be hindering the SEO performance
Undertake manual keyword research to identify the keywords which are most relevant to Normans.co.uk but which have a low level of competition
Devise a full page plan and implement optimisation across the site
Create a content marketing strategy to support chosen keywords and drive targeted traffic to the website
Create and implement link earning plan to ensure a steady growth in natural links
At the beginning of the project, just seventeen of the target keyphrases ranked in the top 20 positions, and nineteen ranked on pages 100+. Positions of this target keyphrase set rose from an average of 52.6 to 22.6 over a five month period.
25 of these keyphrases ended up in the top 20 organic listings within Google, 15 of which were on the first page.
50.99% increase in organic ecommerce conversion rate when comparing Feb 2014 – May 2014 against the same period the year before (Feb 2013 – May 2013)
39.18% increase in revenue from organic traffic and a 58.51% increase in transactions when comparing Feb 2014 – May 2014 against the same period the year before (Feb 2013 – May 2013)
4.98% increase in organic traffic when comparing Feb 2014 – May 2014 to Feb 2013 – May 2013 and a 16.22% increase in new users visiting the website.