North Bar & Kitchen

North Bar & Kitchen – Using PR to promote new restaurant opening

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Objectives

  • Create a buzz about North Bar & Kitchen prior to its launch
  • Keep up the media momentum following the launch
  • Raise the profile of North Bar & Kitchen in the local community

Solutions

  • Used a new business start-up focus, highlighting jobs creation, refurbished premises
  • Used local press to promote upcoming launch
  • Invited journalists to attend the VIP launch event
  • Secured food and restaurant reviews

Results

  • Number of cuttings: 12
  • Total audience reach: 274,472
  • Total advertising equivalent in £: 17,295
  • Return On Investment: 31.5:1