Soft Touch Arts

Soft Touch Arts – Using PR and Social media engagement to promote opening of new million pound center

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Objectives

  • Promote the opening of a new million pound art center for youths.
  • Organize main event and a series of events leading to and following after opening of center.

Solutions

  • Curating a highly successful experience for owners, sponsors, business people, media and the members of the public for which the centre was created.
  • Employing use of media connections for adequate coverage and promotion.

Results

  • Number of cuttings:  70
  • Total audience reach:  1,832,532
  • Total advertising equivalent in £:38,889
  • Return On Investment: 38.9:1