Soft Touch Arts – Using PR and Social media engagement to promote opening of new million pound center
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- Promote the opening of a new million pound art center for youths.
- Organize main event and a series of events leading to and following after opening of center.
- Curating a highly successful experience for owners, sponsors, business people, media and the members of the public for which the centre was created.
- Employing use of media connections for adequate coverage and promotion.
- Number of cuttings: 70
- Total audience reach: 1,832,532
- Total advertising equivalent in £:38,889
- Return On Investment: 38.9:1