TMF Group

TMF Group – International PPC project to drive leads to new website

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Objectives

  • Use AdWords in the UK to engage with new customers earlier in the research cycle
  • Use the US accounts to test the potential of TMF services in international markets
  • Maximise leads in these new markets
  • Train internal staff to understand advanced conversion tracking and insights

Solution

  • Created English campaigns targeting US and UK market across both Bing and Google
  • Provided support and training to international teams
  • Use broad match terms to investigate the market and expand the account, then reduce reliance on broad match and introduce negatives to reduce CPA
  • Improved localisation of ads in the US and UK

Result

  • Tripled conversion rate over 6 month period since Anicca took over account
  • 4X conversion rates for the UK market, achieving target cost per lead of below KPI target of £100
  • 50% increase in conversions and halved cost per conversion in US markets