Anicca's Presentations at SASCon

SASCon or Search Analytics and Social Conference is a regional event held at the Manchester Metropolitan University, with the main conference in June and a smaller (mini or beta) conference held in December. SASCon was founded by a group of forward thinking directors from a range of leading agencies in the Manchester region. It now is heavily tied into the regional group Digital Manchester. The conference is over 2-days and consists of a mix of keynotes and then breakout sessions across 3 streams. The format is the same as SMX with 2-4 speakers (from agencies or in-house) presenting 10-20 minutes on their chosen subject within the session topic.The topics were more varied than some of the other conferences and had a good mix of strategic and tactical topics.

Take a look at the previous presentations Anicca has given at SASCon below:

SASCon 2015 – SEO forecasting and Analysis

Ann Stanley presented  “Unlocking “Not-Provided” Keyphrases and SEO Forecasting Using SEO Monitor” at SASCon in Manchester on June 11th 2015. Ann reviewed some of the features of SEO Monitor, which can be used for SEO research, forecasting and reporting tool. In addition Anicca’s case study using SEO Monitor for sofa.com was a finalist in the recent Drum Search Awards. You...
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SASCon 2015 – What’s new in Shopping Ads and Buy Buttons

Ann Stanley presented “What’s new in Shopping ads and buy buttons” on June 11th at SASCon 2015, in Manchester. The presentation includes a review of a number of PPC advertising options for ecommerce merchants, including shopping ads and buy buttons in Google, Bing, Facebook, Amazon and a plethora of other social platforms such as Twitter,...
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