Pay Per Click Account Managers and Graduate Trainees – New PPC Job Vacancies in Digital Marketing Agency in Leicester

Due to continued growth and securing some exciting new contracts – we are looking for new members of staff to join our Pay Per Click (PPC) and ecommerce marketing team, based at our agency head office in Leicester, in the East Midlands: 1) PPC Account Manager(s) with 2-4 years experience for immediate start – salary…
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Map Analytics session data to list of crawled URLs

Map Analytics session data to list of crawled URLs

If you want to determine how effective/valuable each URL is on your website in terms of SEO authority, quality of content and conversion opportunity, this guide can help you gather the data you need, which can act as a nice supporting document for an overall content audit document. In this guide I specifically look at how to map Analytics…
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New In Shopping: Google Moves to Make GTINs a Required Attribute

Until September 2015 Global Trade Item Numbers (GTINs) had always been just a recommended attribute within the Google shopping feed – with merchants able to select 2 of the unique identifiers (brand, gtin and mpn). In September Google released an update that started to require GTINs for products in a merchants feed; the initial introduction…
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