Search Engine Marketing (SEM)

Anicca has been a specialist search agency since 2007 and offers a range of search engine marketing services to increase your visibility within the search engine results pages (SERP’s), but more importantly to drive relevant traffic that generates leads or sales for your business.

SEM services


After an extensive technical audit we will work with your developer to ensure that your site is search engine friendly. We frequently review your site to ensure that your it remains effective.

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PPC & Paid Search

Here at Anicca our professionals have a wealth of knowledge from years of experience in Paid Search and continue to achieve great results for our clients across multiple platforms.

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Shopping Ads

Shopping ads have revolutionised PPC for Ecommerce brands. We’ve been running shopping ads ever since they were PLAs and have in the process, refined our techniques for maximum effectiveness.

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Free initial SEM audit for client with a budget of >£1,000 per month

We start by carrying out a free audit of your website, benchmarking your current SEO performance against competitors and identifying how our SEO services can help your business.

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If you are currently using Pay-per-click  we can also carry out a PPC audit for you, in order to identify areas of improvement.

We then hold a consultation meeting with you to formulate an effective SEM strategy and action plan.

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Website Launch and Migration Guide

Introduction Whether you are launching a brand-new website or migrating to another platform (and/or domain), these projects can end up very stressful and often ridden with mistakes. As a result, you may have to resolve these issues either just before site launch, causing delays, or after site launch. However, like any big complicated project, if...
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Google’s Philip Shearer talks about the Future of Google Shopping. An E-Commercial 2016 retrospective…

Anicca Digital’s annual E-Commercial 16 conference saw many speakers grace the stage at Leicester’s Marriott Hotel. From Anicca’s own MD Ann Stanley, who gave expert insights on remarketing strategies in Search, Social and Display to James Murray, EMEA Product Marketing Manager for Bing talking about voice and visual search and Philip Shearer, Shopping Lead for Google, who...
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