New marketing channels for ecommerce websites are constantly entering the advertising sphere. With these opportunities comes increased risk, so an understanding of common pitfalls is crucial to avoid lost revenue.
At Anicca, we’ve been guiding ecommerce brands of all sizes through the maze of channels for many years and have gained a solid understanding of what works and what doesn’t. Being Google and Bing Partners means we often get access to Beta tests, allowing us – and our clients – to be ahead of the curve on the latest and greatest opportunities.
As well as our marketing services, we also offer design and build packages specifically for commerce sites.
We understand that ROI is usually the single most important factor for an ecommerce brand and as such, place a high emphasis on finding the right channel for any given client. Product Feeds, Google Shopping campaigns, Affiliate Marketing programmes and ecommerce SEO are just a few examples of things we’ve helped our clients to configure and manage.
Ecommerce websites made for sales
Our bespoke ecommerce solutions provide the tools for online businesses to manage the whole ecommerce process simply and with little fuss. Using our ecommerce systems, you will have total control over the management of the products on your site – whether this is just a single product or many products with multiple options (like size or colour). Our unique ecommerce solutions are also compatible with all the major payment gateways (e.g. PayPal, Worldpay, Google Checkout, HSBC etc…), meaning there will be no problems in getting your money!
Anicca Digital’s annual E-Commercial 16 conference saw many speakers grace the stage at Leicester’s Marriott Hotel. From Anicca’s own MD Ann Stanley, who gave expert insights on remarketing strategies in Search, Social and Display to James Murray, EMEA Product Marketing Manager for Bing talking about voice and visual search and Philip Shearer, Shopping Lead for Google, who... Read more
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign... Read more
I’m back, and this time to put a blog focus on a recent Tweet that I sent out when I took over Anicca’s Twitter account for the day, sharing some content for #WednesdayWisdom. Why? It’s a simple way to keep a focus on why you choose to produce a piece of content. Everybody can lose sight... Read more