PPC (Pay-Per-Click) and Paid Media

Anicca Digital are one of the largest Google Partners in the Midlands and amongst the top 15 AdWords agencies in the UK. We provide a wide range of PPC, or ‘Pay-Per-Click’, services and packages for businesses of all sizes around the UK:

  • Our fully managed PPC service is for larger and more complex businesses – such as ecommerce or businesses competing nationally or internationally. Our aim is to generate leads or sales for your business – not just drive more traffic to your site – so we use our expertise to reduce the cost per conversion and provide typical savings of 20-50%

We have being running PPC contracts for ourselves and clients since 2006. We have a wealth of experience in the Paid Search arena and continue to achieve great results for our clients across multiple platforms including Google AdWords, Bing and Yahoo (click here for our PPC case studies).  We offer fixed monthly management fees and have an impressive track record of improving conversion rates and lowering the cost per lead or sale in order to maximise the ROI of our campaigns.

However in addition to our Paid search packages we also offer Paid Social and Paid Display – you can click on one of the clicks below to find out more about these services and our PPC-Petite packages

PPC Services


Paid search

After an extensive technical audit of your current AdWords account we will work with you to develop a strategy for your Paid Search.  If you are new to PPC we will carry out keyprhase research and provide you estimates of traffic and costs.  Depending on your requirements we will design and build your campaigns to meet your requirements.

Find out more...

Paid social

Whether you are targeting business or consumers there will be a social media platform where you can advertise to your target audience. Whether this Facebook, LinkedIn, Twitter, YouTube (or one of the many other social media platforms), our technical team can advise you on using Paid Social as part of your digital marketing strategy.

Find out more...

Paid display

Remarketing (where you advertise to previous visitors to your site), can be carried out in Google as part of a Paid Search campaign but also across other ad networks including Facebook Exchange (Retargeting). For companies that want to increase their brand awareness we can recommend a range of other Paid Display techniques using a variety of targeting methods.

Find out more...

Our PPC process

Our PPC campaigns are effective and successful because we focus only on what works in terms of increasing targeted traffic and conversions:

1) Research2) Account set-up3) Account management
  • Technical audits
  • Keyword research
  • Estimated budgets and proposal
  • Competitor and market intelligence
  • Conversion tracking and set-up of Analytics
  • Set-up of paid search and text ads
  • Set-up of advanced AdWords features and other campaigns types
  • Multi-platform PPC
  • Minimum of weekly optimisation
  • Ad testing and optional landing page
  • Dedicated client services account manager
  • Monthly reports, recommendations and call(s)
  • Quarterly reviews and meetings

1) Research – free initial PPC audit

Our service begins by carrying out a free audit of your current Paid Search campaigns in order to identify the areas for improvement and begin to build a bespoke strategy that works with your budget with full recommendations; (identifying areas of weakness, cost savings or opportunities to improve conversions and/or ROI).

If you are new to PPC and have never run a campaign before then don’t worry. We will provide Keyword research, traffic and budget estimates and proposals, to create campaigns with a granular ad group structure.

We also use Competitive intelligence and market insights using data from our AdThena research tool (optional contract to use this tool on an ongoing basis at a discounted monthly rental).

Complete the form below if you would like a free audit of your PPC and Analytics accounts.

2) PPC account set-up

A well-structured campaign can make all the difference when it comes to making the most out of your ad spend. We engineer your PPC campaigns to increase Quality Scores across all of your keywords, which means your budget stretches to more clicks and more conversions.

3) Ongoing account optimisation and management

Setting a PPC campaign up correctly is only half the equation. We then optimise accounts on an ongoing basis, trimming out the keywords that aren’t performing for you and channelling your budget to the keywords that lead to conversions. We need to spend a minimum of 1.5 days per month on most accounts in order to allow sufficient time each week for optimisation.

Our ongoing account management also extends to running A/B tests across ad copy and landing pages as well as other Conversion Rate Optimisation techniques. Click here to find out more.

Reporting and client services

Each client has a dedicated client services account manager and technical project manager (all our staff are Google accredited).

  • Teleconference kick-off meeting
  • Weekly teleconference with recent findings, objectives for following weeks, Q & A, others as required
  • Unlimited email and phone support
  • Monthly reports and recommendation including cross channels reports, Analytics, revenue and ROI
  • Quarterly review and/or meeting

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