Social Media Engagement
Building engagement, with your customers, prospects and industry influencers, is the cornerstone of an effective social media marketing campaign.
High levels of social engagement lead to an increase in brand awareness, the amplification of your brand message to bigger and bigger audiences. Without it, your social strategy is akin to just shouting at a brick wall!
What does ‘engagement’ actually mean?
When we talk about building engagement, we are referring to the process of building an audience across different social platforms, and encouraging them to interact with your brand – which could be in the form of a ‘Like’, a ‘Retweet’, a comment, a ‘Pin’, a ‘Share’ and so on.
Why is engagement so important?
Encouraging interaction and participation across social media is a fast and effective way of reaching new audiences that share similar tastes with your current audience. When a customer who Likes your Facebook page comments on one of your posts, that comment is seen by their friends on Facebook – who could all be prospective customers.
When done right, this kind of ‘organic’ social engagement is a great way to increase brand awareness and amplify your brand message.
How Anicca can help you increase social engagement
Due to the sheer number of different social channels out there, the first thing we do with our clients is determine exactly what social networks their target demographic are most active on. For instance, if you are primarily a B2B company then you may find that spending time planning and implementing a LinkedIn campaign is much more beneficial than trying to build engagement on Facebook or Twitter.
The most common networks we currently run campaigns on include:
Call us now to find out more about our social media strategies.