Content Marketing – Keeping It FRESH!

The creation of new, dynamic content for your website is vital to the success of your business. Search engines and consumers alike favour sites that are updated frequently with new and interesting content. Many companies struggle to commit the necessary resources required to keeping their websites engaging and up to date, which can leave regular visitors stranded. It also causes search engines to visit less frequently, resulting in a reduction in rankings.

Anicca Digital’s content marketing service

With over a decade of experience in online marketing, we know what it takes to truly sell your business to consumers.
We will work with you on a bespoke content strategy that ensures your content is frequently refreshed and updated, securing your status as a respectable, authoritative figure in your industry. An editorial calendar can assist you to schedule all your dynamic web content including blogs, news updates and infographics. Your content plan will be designed to keep your visitors – and the search engines – coming back.
We have experience in:

  • Business blog creation and development
  • Re-purposing content for different channels
  • Company news updates
  • Infographics and other visual content such as video and image optimisation
  • Press releases
  • Message boards and forums
  • Informative web content creation, such as “how to” or “Top 10” lists, which are highly linkable
  • Management of articles and web content on social media sites like Digg, Del.icio.us and Technorati

Data fuelled content

Here an Anicca, we rely on data to drive content marketing strategies. We will highlight areas of interest as determined by the wider public and your competitors and advise on how best to increase your share of voice. We frequently create how-to guides and infographics for our clients to raise brand awareness and attract new visitors that may have otherwise been lost to a competitor.

Marketing automation and integration

Our aim is to create content that supports visitors at each stage of the buying cycle, even those that have already purchased.
Using Marketing Automation Software (MAS), we can deliver content adapted to individual visitors increasing the chance of a sale or lead. Find out more about marketing automation and integration here.

Contact us for a free content and SEO audit

We carry out free content audits and if required, full SEO-audits. Complete the contact form on the page (link to /SEO-audit page or call us on 0116 298 7488