Disavowing Unnatural Links and Recovery from Google Penalties

If you’ve seen a sudden drop in organic visits to your site in the past two years it is likely that you were penalised by Google’s Penguin update. This update targeted sites with low quality and unnatural link profiles and resulted in thousands of websites losing their positions in the search results over night.  The good news is that sites can have their link profiles cleaned and their penalties removed by disavowing offensive link.

What is the disavow process

The process itself involves removing ‘bad’ or ‘spammy’ links (through the use of Google’s Webmaster Tools) that can harm the search engine credibility of your website. It requires manually analyzing each link before contacting webmasters for the removal of links. It takes on average 1-2 days to clean up approximately 500 links.  This includes the following steps:

  •     A link audit to assess which links are a risk and should be removed/disavowed
  •     Contact webmasters in order to try to remove spammy links (documenting the whole process)
  •     Contacting Google to disavow any remaining links that you have been able to remove and showing evidence of the steps you have made to clean-up the links yourself

In addition to the time taken to carry out this process, it can also drag on for a number of weeks while you chase webmasters or wait for a response from Google. During this time your business may be suffering, so we can help by utilising short term PPC or other methods to support you while your site recovers.

Admittedly, this task is as laborious as it sounds, but having cleansed the link profiles of many effected sites, our SEO team have great experience in making sure this whole process is taken care of.  Furthermore, we can advise on how best to rebuild your link profile with good, healthy link backs to ensure optimum search engine rankings.

Contact our SEO team today to find out how we can clean up your link profile and maintain a healthy standing in search engines.