Marketing Automation Services
We are really excited about using Marketing Automation Software (MAS) to improve the effectiveness of our own and our clients’ digital and integrated marketing. This technology for improving and integrating all your sales and marketing processes is already very well established in the USA and is available from suppliers such as; Eloqua (Oracle), Pardot (Salesforce), Hubspot, Marketo, SalesFusion, Act-on and InfusionSoft.
Features of our MAS platform
Below are some of the features of our MAS platform and why you need to consider using this software for your own marketing:
- Unlimited users (in your marketing and other teams)
- Up to 25,000 contacts (more if required)
- 25,000 emails per month (more if required) – similar email functionality to MailChimp
- Has an internal CRM system but can also be integrated with Salesforce and other CRM platforms
- Reverse IP look- up so you can see who is visiting your site (similar functionality to Lead Forensics)
- Creation of forms/landing pages for your website
- Tracks individuals (anonymous and known) as they come to your site, giving them a lead score as they interact with you
- Automated and drip campaigns which you pre-program
- Integration with AdWords, Analytics and webinar software
- Social publishing tools coming soon
You can download a pdf of our launch presentation which shows many of the features of our MAS platform.
Marketing automation for as little as £100/month!
We’re opening up the use of our Marketing Automation platform for brands wanting to integrate their sales and marketing processes. Our value-for-money monthly membership packages are detailed below. These include the full use of the features mentioned above as well as the license fee for the software.
- Non-member use of the software – £250/month
- Full membership – £200/month for boot camp attendees and previous Anicca clients (with or without attending the boot camp)
- Current Client discount* – £150/month for existing clients with a current management fee of less than £1000/month
- Current Client premium discount* – £100/month for existing clients with a current management fee of more than £1000/month
*The Current Client discount will only operate while you are undertaking another project with the agency, however you can continue to use the software independently at a fee of £200/month, even after your other contract has finished.
With the monthly packages you’ll also be offered reduced rates for the marketing automation boot camp (see below).Enquire now...
An introduction to Marketing Automation
Still not convinced of the benefits of Marketing Automation? Anicca MD, Ann Stanley, delivered a great presentation on how businesses can harness the power of this revolutionary tool.