Tools and Technology
In creating the best campaigns possible with minimum waste and maximum effectiveness, we employ the use of a suite of professional tools. This benefits both us and our clients. When used in combination with tried and tested manual techniques, these tools provide us with invaluable data specific to a website and its competitors’, allowing us to craft sophisticated, solid strategies built for success.
Professional marketing tools
- SEO Monitor: A forecasting tool. It reveals the illusive ‘not-provided’ keyphrases for your website (and your competitors’) for a better, targeted view of opportunities.
- Call tracking technology: This enables measurement of Return on Investment for online and offline marketing channels by assigning a unique number to each source. Great for lead generation websites, we often use this data to optimise our AdWords campaigns.
- Marketing Automation Software (M.A.S): This improves the accountability of marketing campaigns by integrating sales and marketing processes. The software presents us with the opportunity to track leads from initial contact all the way through to sales and beyond. The powerful inbuilt CRM and Email Broadcasting functionalities mean you can store customer records and setup nurture campaigns to guide leads down the sales pipeline through consistent engagement.
Get in touch
If you are interested in streamlining your digital marketing and sales processes or would like to run more informed campaigns, get in touch.