PR Account Director Sarah joined Anicca Digital after three years of working for a Leicester-based PR agency, where she ran campaigns for brands within the property sector. She's deeply passionate about media communications and gets great satisfaction from achieving coverage for her clients. Sarah's passion extends beyond PR to sewing and music (punk and hardcore, to be precise). Her mission is to discover and visit all of the country's indie record shops before they disappear. We wish her the best of luck!