Categories: Anicca News

Anicca Digital keeps growth plans on target with appointment of new Director

Although we’re already one of the leading digital marketing agencies in the East Midlands, we’re on a mission to grow and so we here at Anicca Digital, have appointed a new director to help keep our ambitious growth plans on target. Director of Learning & Development, HR and Organisational Design, Angie Longman, has joined the board alongside Managing Director, Ann Stanley, Operations Director Darren Wynn and Director of Client Development Caroline Spence. She will be in charge of staff development, heading up the internal and external training, overseeing general HR responsibilities and looking at the structural organizational design of our company.

Anicca, which has seen turnover increase by over 100% since 2015, is predicting similar growth in 2017 and 2018, and as a result, has increased staff numbers from 17 to 27 within the last 12 months. We are currently based on King Street, and have invested over £300,000 in the former Cricketers’ Rest pub building on the corner of the A50 on Abbey Gate in Frog Island. The deal, which is part of a £1,000,000 project, will see the two-storey building transformed into a state-of-the art digital office space, complete with co-working space, meeting rooms and training area.

Angie was originally appointed as Client Services Manager at Anicca, but progressed quickly to Head of Client Services having come from being Head of Web Operations for a digital design, development & marketing company for six years. Due to her natural operational background, she became involved in organisational structure, helping Anicca staff to develop their skills and abilities with a keen focus on inhouse training and development.

On becoming a Director of Learning & Development, HR and Organisational Design for Anicca Digital, Angela comments:

“I’m extremely pleased to be accepting such a rewarding role. I have admired the way Anicca Digital has become a leader in the industry, particularly within the Midlands, and was delighted to accept my original role. I have a lot of plans that align with the growth plans of Anicca, and am going to work with the other Directors and my colleagues to ensure the company is hitting its targets effectively, as well as helping our clients to hit theirs! Becoming a Director brings a lot of new responsibility. I now feel personally responsible for everyone in this business. Not only do I want the business to grow, I want it to be a fun and challenging place to come to everyday. I want our customers to love being a customer and I want our staff to see this as their company, making sure that they are part of the decision-making process and eager to get stuck in”

The entire growth project is anticipated to take over 12 months to complete before we can take up residence in the new offices. It will see the us expand our services, that currently include PPC, SEO, PR and Social Media to ecommerce and B2B businesses, including Deichmann, Experian and Domino Printers. We also provide companies with bespoke training in online marketing, as well as hosting monthly training bootcamps where individuals and businesses can learn the in-depth knowledge they need to take control of inhouse digital marketing strategies.

Ann Stanley

Published by
Ann Stanley

Recent Posts

  • PR & Influencer Marketing
  • Top Tips, Hints & Advice

How To Start Working With Bloggers

Fashion and beauty brands have long known the benefits of working with bloggers. With influencer marketing offering a return on…

3 days ago
  • SEO & Content Marketing
  • Top Tips, Hints & Advice

Guide: International SEO Strategy and Planning

Performing international SEO for a brand is an exciting concept as you are essentially multiplying the number of opportunities available…

5 days ago
  • Social Media
  • Top Tips, Hints & Advice

9 FREE Tools to Audit your Social Media

Let’s face it, social media has become the Holy Grail of marketing today. We live in a world where decisions…

7 days ago
  • Social Media

How to Take Your Social Media Influencer Content Further

Social media influencers have become a valuable source for millions of brands trying to reach a new audience.  Businesses can…

1 week ago
  • Pay Per Click
  • Top Tips, Hints & Advice

Amazon Vendor Central Vs. Seller Central Accounts – Your Guide to the Key Differences

When you sell on Amazon you will have different options available to you dependant on whether you are the brand…

2 weeks ago
  • SEO & Content Marketing
  • Social Media
  • Top Tips, Hints & Advice

Top Tips on Writing for Social Media By Platform

Writing for social media can be daunting. With multiple platforms that touch different target audiences and potential customer bases, plus…

3 weeks ago