Events, Top Tips, Hints & Advice

B2B SEO Tips & Advice – How B2B Companies Should Really Use Search; A CIM Workshop with Ann Stanley

Written by Ann Stanley on 3rd July 2012

Cambridge Digital Marketing Conference

This Thursday (5 July) will see Anicca Digital MD Ann Stanley run a B2B search marketing workshop at the Cambridge Digital Marketing Conference. Taking place at the Imperial War Museum in Duxford, Cambridgeshire, the conference is an all-day event providing marketers with the right mix of tools and knowledge to future-proof their online marketing efforts.

Ann’s presentation, at 15.20, will see her offering practical advice on how B2B sites can maximise traffic and those all-important conversions. The workshop will provide delegates with a host of useful B2B SEO takeaways, including:

  • What has changed in Google search this year and why this is so important
  • Search engine optimisation (SEO)
    • SEO friendly websites (post Panda and Penguin)
    • Using blogging, Google Plus and social sharing to help your SEO
  • Mobile search
    • Getting traffic and leads from Mobile search
  • Paid search (AdWords pay per click)
    • Using AdWords for lead generation
    • Other advanced AdWords features, such as Remarketing, Sitelinks etc…
  • Increasing conversions
    • Using landing pages and call tracking technology to maximise your conversions

There will also be the chance to develop skills in mobile search, conversion rate optimization and Paid Search techniques, using AdWords and Pay Per Click (PPC).

Ann teaching

Ann in teaching mode

This workshop is a fantastic opportunity for marketing professionals and business owners to keep up-to-date with digital trends and stay one step ahead of competitors. Case studies will offer insights into real world best practices and how to apply these to any business. Delegates can expect to leave the conference with the necessary tools to optimise their B2B website and maximise ROI.

Here’s a copy of Ann’s presentation:

Ann Stanley is MD of Anicca Digital, with over 10 years’ experience of online marketing. Ann is Google AdWords Accredited, a chartered marketer and provides online marketing training through the local Chamber of Commerce and the Chartered Institute of Marketing (CIM). Ann has spoken at national and international events such as SMX and SES.

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