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Best Practises with Google’s New Ad Features – Ann Stanley to speak at SMX Advanced London

Written by Ann Stanley on 12th April 2011

SMX Advanced LondonAnn Stanley, Managing Director of Anicca Digital, will be speaking at SMX Advanced London. Ann will take you through recent changes in Google AdWords and how to take full advantage of them. Don’t forget you can get 15% off entry to SMX London (see bottom of this post)!

Having made a number of changes to AdWords, including some entirely new features, Google has reinvigorated its online advertising.

A range of new features have been rolled out by Google AdWords including:

  • AdWords video ads
  • AdWords sitelinks
  • Local AdWords
  • Product AdWords
  • Comparison ads

In addition, many of the new additions, such as modifiers and extensions, can be bewildering and difficult to fully understand. Changes such as these in recent months have meant it is increasingly difficult to keep on top of your AdWords campaigns and be sure you are getting the most out of your online advertising. Presenting alongside three other speakers including Bruce Daisley from Google UK, Ann will take you through these changes and explore how you can take advantage  by integrating them into your existing AdWords campaigns.

Ann has over ten years of marketing experience and, heading up Anicca Digital, has worked with countless clients from a huge range of industries. Speaking at SMX Advanced London, Ann will share her expertise and debate the best ways to use the new developments in AdWords to help you find new solutions for your company or clients. The talk, entitled ‘Best Practices with Google’s New Ad Features’ will take place on 4:15pm on Monday 16th May. Anicca Digital offer a range of PPC and Google AdWords services which draw on Ann’s expertise to ensure a comprehensive and cost-effective solution to online advertising.

SMX Advanced London takes place on 16th-17th May and will feature some of the biggest names in online marketing. Aimed at experienced marketers it is a fantastic place to find new ideas, meet the experts and debate the thorny issues of internet marketing. Don’t forget you can get 15% off tickets if you use out discount code: ANICCA011. Register online here