13th March 2017 by Ann Stanley
We are so excited to announce that we have completed a deal to purchase a property in the Frog Island area of Leicester. Anicca Digital, currently based on King Street, has invested over £300,000 in the former Cricketers’ Rest pub building on the corner of the A50 on Abbey Gate in Frog Island....

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7th March 2017 by Jess Harvey
This year the Anicca team decided to choose a charity that we would like to fundraise for throughout the year. Each team member suggested a charity that was close to their hearts and a charity was chosen at random. This year the charity chosen was The British Lung Foundation, put forward by Bakti,...

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23rd February 2017 by Akhil Sakaria
In the Digital Marketing world, 2016 was the year of the mobile. Last year, 71% of UK adults used a mobile or smartphone to access the internet, compared to a mere 40% on desktop (Information-Age.com). Whether you like it or not, 2017 still belongs to the era of the smartphone, and it doesn’t...

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7th November 2016 by Sarah Potter
From little acorns, mighty oaks do grow and this was certainly the case for our annual E-Commercial conference, which closed the Leicester Business Festival on Monday 31st October. With both Google and Bing representatives among the event’s 10 speakers, along with key players from the world of...

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1st November 2016 by Holly Kelly
James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your...

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23rd September 2016 by Brad Longman
Big news in the SEO world today. Google has officially announced the roll out of the updated Penguin Algorithm on its Webmaster Central Blog. Initially launched in 2012 the Penguin Algorithm targets poor quality and spammy link tactics. It’s been nearly 2 years since the last Penguin update, so...

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14th July 2016 by Holly Kelly
It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as...

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