25th May 2016 by Holly Kelly
It’s the announcement the Paid Search team at Anicca have been waiting for since the shake-up to device targeting back in 2013 – Google is soon to allow individual bidding across all device types, with the option to select which device is your primary target; opening up a ‘mobile-first...

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18th May 2016 by Sukh Singh
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a...

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18th May 2016 by Holly Kelly
With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its...

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14th April 2016 by Samantha
Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to...

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26th February 2016 by Holly Kelly
Until September 2015 Global Trade Item Numbers (GTINs) had always been just a recommended attribute within the Google shopping feed – with merchants able to select 2 of the unique identifiers (brand, gtin and mpn). In September Google released an update that started to require GTINs for products...

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3rd August 2015 by Holly Kelly
What is AdWords Dynamic Search Ads or DSA’s? Dynamic Search Ads or DSAs have been around now since October 2011 and they have allowed businesses to target customers based on web content and user searches. What this effectively meant was that if a user was to make a search, Google would crawl...

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