14th April 2016 by Samantha
Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to...

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26th February 2016 by Holly Kelly
Until September 2015 Global Trade Item Numbers (GTINs) had always been just a recommended attribute within the Google shopping feed – with merchants able to select 2 of the unique identifiers (brand, gtin and mpn). In September Google released an update that started to require GTINs for products...

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2nd September 2015 by Ann Stanley
Leicester Digital will be holding an e-commerce marketing and technology conference with speakers from Anicca and other Leicester based agencies, technology partners and established e-commerce businesses.  We are pleased to announce that Adam Devlin from Google will be joining us at 5pm to do a...

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3rd August 2015 by Holly Kelly
What is AdWords Dynamic Search Ads or DSA’s? Dynamic Search Ads or DSAs have been around now since October 2011 and they have allowed businesses to target customers based on web content and user searches. What this effectively meant was that if a user was to make a search, Google would crawl...

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1st October 2014 by Ann Stanley
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of...

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