6th April 2018 by George Price
Nowadays, businesses need to consider how best to utilise online marketing methods to reach prospective customers.  The reality is that for most people delving into the digital landscape of paid advertising, it can seem like a complicated and costly process. To address this issue, search engines...

Read more
4th April 2018 by Neil Hannam
93% of all online experiences start with search engines. If you haven’t optimised your website, you will struggle to rank in search results. So, the big question is, how do you improve your positions and click through rate from search results pages? 1. Choose Relevant Keyphrases Before you can...

Read more
3rd April 2018 by Neil Hannam
Why is content marketing important? As a fast growing and highly effective marketing channel, businesses that have adopted a strategic approach to content marketing have reaped the benefits by consistently producing content that entertains, informs, solves problems or persuades their audience....

Read more
28th March 2018 by Holly Kelly
Amazon is an ever-growing force in the world of online shopping with sales up by nearly a third in 2017 (BBC News 2018). This was spurred on by growth in its Prime delivery service with sign-ups to Amazon Prime at their highest level to date, both in the US and worldwide. With this in mind...Read...

Read more
27th March 2018 by Neil Hannam
Yesterday Google took to their Webmaster Central blog and announced it was starting to roll out mobile first indexing after more than eighteen months of testing and experimentation. In short, where Google has previously crawled and indexed the desktop version of your website, it will now use the...

Read more
21st March 2018 by James Dixon
After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed....

Read more
2nd March 2018 by Sian Morley
The new AdWords interface is now available for all users, if you want an advantage over your competitors, then we have the perfect guide to all the latest features. These are only available to those that have switched to the new interface. 1. Promotion Extensions A promotion extension is a great...

Read more
19th February 2018 by Brad Longman
For local businesses, getting found for local searches makes a huge difference to store footfall, website visits and ultimately, conversions. If you own a cafe or a restaurant and someone in the area searches for ‘cafes’ or ‘restaurants’, then Google will display the...

Read more