21st June 2017 by Stefan Bercik
If your PPC campaigns were unsuccessful in terms of expected performance or revenue, not all is lost and these campaigns can still be extremely valuable to your business. Since all PPC campaigns hold vast amounts of information, it’s just a matter of asking the right questions to make the most...

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22nd March 2017 by Holly Kelly
Over the last few weeks there have been several high-profile brands pulling their ads from Google, particularly YouTube and the GDN. This is as a result of their ads appearing against content that does not align with their brand values. Fears ran high that ads were appearing against extremist...

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17th March 2017 by Callum
The new face of Google AdWords has finally arrived within some accounts at Anicca, well in the form of an Alpha anyway. This means it’s likely that it is in an early stage in the process and Google wants to test the new interface, so this could be subject to change. I’ve dived straight...

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1st November 2016 by Holly Kelly
James leads with a big statement at this years E-Commercial Conference ‘the world has gone mad he says… we are controlled by the search box’; and if you take a minute to think about it quite possibly we are. If you have a question (whether that be Chinese takeaways close to your...

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18th October 2016 by Ed Truman
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website...

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24th August 2016 by Holly Kelly
Shortly after Google’s official announcement in May that they would be releasing a new ad format in the form of expanded ads, Bing followed suit (as expected) announcing its support for this feature. Just like in AdWords what this now means is that you get 50% more character space to fill with...

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14th July 2016 by Holly Kelly
It’s that time again Google has got itchy feet, cue there latest update… ‘Showcase shopping ads’. So what do these ads entail and how might they affect your campaign? Firstly it’s worth noting that this new ad format will only be triggered for broad, non-branded product searches such as...

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29th June 2016 by Cody
Anicca is thrilled to announce that we have been awarded Google Premier Partner status. Google has given us this status across the fields of search, mobile, display and shopping ads. This status is to recognise our high-quality service for our clients across the awarded fields, and our ability to...

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