26th February 2016 by Holly Kelly
Until September 2015 Global Trade Item Numbers (GTINs) had always been just a recommended attribute within the Google shopping feed – with merchants able to select 2 of the unique identifiers (brand, gtin and mpn). In September Google released an update that started to require GTINs for products...

Read more
4th December 2015 by Ann Stanley
Ann Stanley presented her top tips for marketing in Google for small and local businesses at The Business Show in Olympia. With all the recent changes in Google + and the local results, Ann is predicting that the local listings or map results will become ads by the end of next year! The...

Read more
24th November 2015 by Jess Harvey
If you don’t keep up to date with what’s happening on Google + you will not have noticed that it has been given an update and a fresh new look. This week Google updated its Google + Local pages with an optional update for now, so you can choose whether you go with the new...Read more »...

Read more
24th September 2015 by Jess Harvey
At Anicca Digital we are based in the heart of Leicester and provide search engine optimisation (SEO) to local companies within Leicester and the surrounding areas. We are an accredited Google Partner, who provide high quality digital services and customer service. You don’t need to take our word...

Read more
3rd August 2015 by Holly Kelly
What is AdWords Dynamic Search Ads or DSA’s? Dynamic Search Ads or DSAs have been around now since October 2011 and they have allowed businesses to target customers based on web content and user searches. What this effectively meant was that if a user was to make a search, Google would crawl...

Read more
27th July 2015 by Bhavesh
Fresh from the CIM’s 9th annual Cambridge Digital Marketing Conference,  Anicca MD, Ann Stanley’s Presentation on ‘What’s New in Search Marketing’ is available to download. In this presentation Ann goes through the most important new features available in the...

Read more
8th May 2015 by Ann Stanley
Ann Stanley was asked by to present a webinar on Google Shopping ads for SEMrush – a leading provider of competitive intelligence tools for search and display marketing.  You can link through to the video of the hour long seminar on the 7th May 2015, or download the presentation from...

Read more