19th February 2018 by Brad Longman
For local businesses, getting found for local searches makes a huge difference to store footfall, website visits and ultimately, conversions. If you own a cafe or a restaurant and someone in the area searches for ‘cafes’ or ‘restaurants’, then Google will display the...

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14th February 2018 by Neil Hannam
February 13th and 14th saw Google’s second annual AMP conference taking place in Amsterdam, or AMPsterdam as they termed it. As you’d expect with a Google conference, the two-day schedule was packed with updates from Google’s own team, including Rudy Galfi, who is product management lead for...

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24th January 2018 by Neil Hannam
UPDATE: Google announced on the 26th March that the mobile-first index has now begun to roll out. Read the latest here In the increasingly mobile-first search world, it is no surprise that Google is adapting to the changing behaviours of its users. In recent years we’ve seen two specific...

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2nd November 2017 by Sarah Potter
With sharp insights into ecommerce, Ian Lockwood of Boom shares his rules for winning at Ecommerce SEO, highlighting the importance of identifying and fixing tech issues, alongside incorporating deep and broad content in order to improve click through rates. With Google making it more and more...

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3rd July 2017 by Brad Longman
With knowledge panels becoming increasingly informative, Google has now announced and released a new feature called ‘Posts’. Posts allows businesses to post news, promotions and events directly onto their Google Business listing. This is something that we’ve already started using at Anicca...

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3rd April 2017 by Jess Harvey
We are looking to train our next generation of Social Media Managers and Content Marketers to join our digital agency, based in the heart of Leicestershire. This is a fast track program – with performance reviews every 3 months and the possibility of promotions leading to more senior roles. We...

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23rd February 2017 by Akhil
In the Digital Marketing world, 2016 was the year of the mobile. Last year, 71% of UK adults used a mobile or smartphone to access the internet, compared to a mere 40% on desktop (Information-Age.com). Whether you like it or not, 2017 still belongs to the era of the smartphone, and it doesn’t...

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18th October 2016 by Ed Truman
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website...

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