4th April 2018 by Neil Hannam
93% of all online experiences start with search engines. If you haven’t optimised your website, you will struggle to rank in search results. So, the big question is, how do you improve your positions and click through rate from search results pages? 1. Choose Relevant Keyphrases Before you can...

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3rd April 2018 by Neil Hannam
Why is content marketing important? As a fast growing and highly effective marketing channel, businesses that have adopted a strategic approach to content marketing have reaped the benefits by consistently producing content that entertains, informs, solves problems or persuades their audience....

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27th March 2018 by Neil Hannam
Yesterday Google took to their Webmaster Central blog and announced it was starting to roll out mobile first indexing after more than eighteen months of testing and experimentation. In short, where Google has previously crawled and indexed the desktop version of your website, it will now use the...

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19th February 2018 by Brad Longman
For local businesses, getting found for local searches makes a huge difference to store footfall, website visits and ultimately, conversions. If you own a cafe or a restaurant and someone in the area searches for ‘cafes’ or ‘restaurants’, then Google will display the...

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14th February 2018 by Neil Hannam
February 13th and 14th saw Google’s second annual AMP conference taking place in Amsterdam, or AMPsterdam as they termed it. As you’d expect with a Google conference, the two-day schedule was packed with updates from Google’s own team, including Rudy Galfi, who is product management lead for...

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24th January 2018 by Neil Hannam
UPDATE: Google announced on the 26th March that the mobile-first index has now begun to roll out. Read the latest here In the increasingly mobile-first search world, it is no surprise that Google is adapting to the changing behaviours of its users. In recent years we’ve seen two specific...

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2nd November 2017 by Sarah Potter
With sharp insights into ecommerce, Ian Lockwood of Boom shares his rules for winning at Ecommerce SEO, highlighting the importance of identifying and fixing tech issues, alongside incorporating deep and broad content in order to improve click through rates. With Google making it more and more...

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3rd July 2017 by Brad Longman
With knowledge panels becoming increasingly informative, Google has now announced and released a new feature called ‘Posts’. Posts allows businesses to post news, promotions and events directly onto their Google Business listing. This is something that we’ve already started using at Anicca...

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3rd April 2017 by Jess Harvey
We are looking to train our next generation of Social Media Managers and Content Marketers to join our digital agency, based in the heart of Leicestershire. This is a fast track program – with performance reviews every 3 months and the possibility of promotions leading to more senior roles. We...

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