23rd February 2017 by Akhil Sakaria
In the Digital Marketing world, 2016 was the year of the mobile. Last year, 71% of UK adults used a mobile or smartphone to access the internet, compared to a mere 40% on desktop (Information-Age.com). Whether you like it or not, 2017 still belongs to the era of the smartphone, and it doesn’t...

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18th October 2016 by Ed Truman
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website...

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17th October 2016 by Ella
I’m back, and this time to put a blog focus on a recent Tweet that I sent out when I took over Anicca’s Twitter account for the day, sharing some content for #WednesdayWisdom. Why? It’s a simple way to keep a focus on why you choose to produce a piece of content. Everybody can lose...

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23rd September 2016 by Brad Longman
Big news in the SEO world today. Google has officially announced the roll out of the updated Penguin Algorithm on its Webmaster Central Blog. Initially launched in 2012 the Penguin Algorithm targets poor quality and spammy link tactics. It’s been nearly 2 years since the last Penguin update, so...

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9th September 2016 by Brad Longman
On Wednesday Google announced a new feature via their Webmaster Central Blog. They are now introducing ‘Reviews from the Web’ to the knowledge panels for businesses when you perform a Google search. This allows businesses to display reviews from 3rd party sites such as Facebook and many others...

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25th July 2016 by Brad Longman
I thought today I’d share something a little different than the usual SEO posts I write. When I am not at work I can usually be found around my car. I’m quite a keen petrol head and spend far too much money on running and modifying my car, as well as products to keep it...Read more »...

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22nd July 2016 by Ella
There are so many aspects to writing a blog — setting up your own website, images and the like, but this blog just talks about how to approach writing a blog. Baby steps and all that. I’m potentially putting myself in the line of fire here, writing a blog about how to write a blog....

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