Let’s face it, social media has become the Holy Grail of marketing today. We live in a world where decisions are made by a swift swipe, a quick scroll or an impulsive click. The internet to many is a comfy hub to communicate with others, learn new things, look at memes… and vent about...

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Social media influencers have become a valuable source for millions of brands trying to reach a new audience.  Businesses can utilise influential users on social media to promote their product, service or brand. With research showing that 72% of people made a fashion or beauty purchase after...

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Writing for social media can be daunting. With multiple platforms that touch different target audiences and potential customer bases, plus the real-time nature of networks such as Twitter, no one would blame you for sitting in front of a blank screen, thinking ‘what do I do now?’ Well,...

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I would like to introduce myself to you awesome readers so continue reading if you want to know more about the newbie (yes, it is I) on the team… My name is Elona Jetullahu, and I am Anicca’s new Social Media Executive. Now we all know this ‘social media’ title comes with a lot of...Read...

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Anicca Digital is growing again, and as a result of that we are looking for a social media manager to join one of our fastest growing teams. Role We are looking for an experienced Social Media Manager to work on varied projects within our owned and earned department. You will report to the head...

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As the world of social media continues to grow even larger, there is no sign of it slowing down. With social media becoming such a critical part of a brands marketing strategy, it’s important to maximise how you use it. There are hundreds of tools available online to assist with this activity but...

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We’ve seen a lot of new features appearing across social media in June and we’re only half way through the month! So, we thought it was time for a quick round up… 1. Shopping Tags in Instagram Stories Shoppable Instagram posts have been available in the feed for a little while but shopping...

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Instagram has 500 million active users which makes it an attractive resource for your business. We are all aware that social media can require both time & money, both valuable resources to your business. However, can you afford to not tap into that potential audience waiting for you? This...

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GDPR has been the marketer’s buzzword over the past few months, but what impact will it have on social media? Unless you’ve been living under a rock, every marketer will know that the new General Data Protection Regulation (GDPR) is fast approaching. It has left many marketers concerned about...

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