18th December 2020 by Bakti Jethwa
LinkedIn Ads: Targeted and Focused US retail merchant John Wanamaker famously stated that he knew that half of his advertising budget was wasted but he didn’t know which half. Fast forward nearly 100 years and not only can we know how much of our advertising spend might be wasted, we can target...

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22nd April 2020 by Sarah Ross
Anicca Digital’s Head of Social Media, Chris Dowse, recently hosted a webinar on creating and distributing video content as part of our Leicester Digital Lockdown. In order to provide you with a useful checklist of points to work through while planning and creating your video content, we’ve...

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21st April 2020 by Sarah Ross
Our recent Leicester Digital Lockdown webinar from Head of Social Media, Chris Dowse, covered everything you need to know to start creating video content for your business. Video is the fastest growing format online, with the highest levels of engagement, making it an important channel for brands...

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17th April 2020 by Sarah Ross
In the latest of our Leicester Digital Lockdown webinars, Head of Social Media, Chris Dowse, talks all things video. As the fastest growing format online, video delivers the highest levels of engagement and as such, makes it a vital component of any digital marketing strategy. The talk includes...

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11th July 2019 by Elona Jetullahu
What is Social Shopping? Social shopping is an ecommerce method which is the meeting point of social media and commerce. It is an essential strategy used on any social network or platform to promote products effectively at the sales phase of the customer journey. With many behavioural statistics...

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13th June 2019 by Sarah Ross
With the recent news of Instagram’s biggest ‘cleanfluencer’, Mrs Hinch, falling foul of Advertising Standards Authority (ASA) rules, we’ve compiled some tips for brands and influencers on disclosing paid promotions. Sophie Hinchliffe, who has amassed a whopping 2.5 million followers on her...

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16th April 2019 by Holly Kelly
Last week I had the pleasure of travelling down to the glorious Brighton for 2 days of jam-packed learning at Brighton SEO. Outside of the sunny weather and strolls on the beach the highlight was the newly introduced Paid Social Show – it certainly did not disappoint. Having recently ventured...

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