14th December 2018 by Sian Morley
Facebook is fast becoming the place to advertise. Why? Because you pay a lot less per click, you have really detailed targeting and you can capture your audience when they are least expecting it, during their downtime at home, comfy, on the sofa. Ever since Facebook changed their algorithm and...

Read more
10th December 2018 by Katie Smith
2018 Social Media Review It’s been quite the year for all of us and I think we’ve all been working hard to keep up! It’s not been any different in the Social Media stratosphere. We’ve seen channels beefing up to compete with their rivals, a few working hard to demystify their operations and...

Read more
8th December 2018 by Bakti Jethwa
Video, in particular live video, has been an emerging hot property in the marketing world, and the trend is set to continue through to grow, especially for Facebook Live. Despite its late interest into the live streaming arena, Facebook is definitely the platform dominating its competitors. The...

Read more
4th December 2018 by Caroline Spence
We’re dead chuffed to announce that here at Anicca Digital we were awarded a ‘Highly Commended’ at industry magazine The Drum’s Social Buzz Awards. The awards, that recognise excellence and innovation in all things social media, are an industry staple, and as such, are hotly...

Read more
15th October 2018 by Elona Jetullahu
Let’s face it, social media has become the Holy Grail of marketing today. We live in a world where decisions are made by a swift swipe, a quick scroll or an impulsive click. The internet to many is a comfy hub to communicate with others, learn new things, look at memes… and vent about...

Read more
12th October 2018 by Katie Smith
Social media influencers have become a valuable source for millions of brands trying to reach a new audience.  Businesses can utilise influential users on social media to promote their product, service or brand. With research showing that 72% of people made a fashion or beauty purchase after...

Read more
4th October 2018 by Caroline Spence
Writing for social media can be daunting. With multiple platforms that touch different target audiences and potential customer bases, plus the real-time nature of networks such as Twitter, no one would blame you for sitting in front of a blank screen, thinking ‘what do I do now?’ Well,...

Read more
20th August 2018 by Elona Jetullahu
I would like to introduce myself to you awesome readers so continue reading if you want to know more about the newbie (yes, it is I) on the team… My name is Elona Jetullahu, and I am Anicca’s new Social Media Executive. Now we all know this ‘social media’ title comes with a lot of...Read...

Read more
25th July 2018 by Katie Smith
As the world of social media continues to grow even larger, there is no sign of it slowing down. With social media becoming such a critical part of a brands marketing strategy, it’s important to maximise how you use it. There are hundreds of tools available online to assist with this activity but...

Read more