We’ve seen a lot of new features appearing across social media in June and we’re only half way through the month! So, we thought it was time for a quick round up… 1. Shopping Tags in Instagram Stories Shoppable Instagram posts have been available in the feed for a little while but shopping...

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Instagram has 500 million active users which makes it an attractive resource for your business. We are all aware that social media can require both time & money, both valuable resources to your business. However, can you afford to not tap into that potential audience waiting for you? This...

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GDPR has been the marketer’s buzzword over the past few months, but what impact will it have on social media? Unless you’ve been living under a rock, every marketer will know that the new General Data Protection Regulation (GDPR) is fast approaching. It has left many marketers concerned about...

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Influencers have become key to brand story-telling. In fact, 2017 was the year that digital influencers overtook celebrities as the most popular choice for brand endorsements for the first time, according to Celebrity Intelligence’s Age of Social Influence report. With Instagram providing quick...

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After a year-long trial in the US, Instagram has enabled its Shopping features in the United Kingdom. The new features allow approved businesses to overlay virtual price tags onto products in their posts. Shoppers can tap these tags to get product information without leaving their Instagram feed....

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Facebook wishes to de-clutter people’s new feeds and prioritise the posts from friends and family whilst showing significantly fewer organic posts from commercial organisations.  Since Facebook’s big announcement on removing organic posts out of news feeds, this has inevitably caused...

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Social Media provides your business with access to millions of potential customers. However, it also provides customers with easy access to your business. Users now have 24/7 access to their favourite brands on Social Media. Source: www.socialmediatoday.com Social Media puts customer service in the...

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What are UTM codes and why should you use them? A UTM code is a simple piece of code that you place at the end of a URL to track where your website traffic is coming from. This piece of code is used by Google Analytics to categorise where the visitor has come from, the...Read more »...

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The beginner’s guide to setting up Facebook Business Manager When we meet a lot of our clients and start talking Facebook advertising they haven’t yet heard of Facebook Business Manager. This handy guide explains a little about the tool and why your business may benefit from it. We have...

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