23rd September 2016 by Brad Longman
Big news in the SEO world today. Google has officially announced the roll out of the updated Penguin Algorithm on its Webmaster Central Blog. Initially launched in 2012 the Penguin Algorithm targets poor quality and spammy link tactics. It’s been nearly 2 years since the last Penguin update, so...

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9th September 2016 by Brad Longman
On Wednesday Google announced a new feature via their Webmaster Central Blog. They are now introducing ‘Reviews from the Web’ to the knowledge panels for businesses when you perform a Google search. This allows businesses to display reviews from 3rd party sites such as Facebook and many others...

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16th June 2016 by Brad Longman
If you log in to your search console account today and visit the search analytics section, you will notice that Google has quietly released a new feature called ‘Compare Queries’. What this means is you can enter the queries you want to see impressions, visits, position or click through rate...

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18th May 2016 by Sukh Singh
Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a...

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10th March 2016 by Sukh Singh
If you want to determine how effective/valuable each URL is on your website in terms of SEO authority, quality of content and conversion opportunity, this guide can help you gather the data you need, which can act as a nice supporting document for an overall content audit document. In this...

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9th November 2015 by Brad Longman
You may or may not have heard the term ‘Cannibal Content’ or ‘Cannibalisation’ before. ‘Cannibal Content’ refers to when your website is essentially fighting itself with pages optimising for the same phrases, whether deliberately or by accident. This confuses Google and may be the...

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3rd June 2015 by Bhavesh
Anicca Digital and Waltham Forest College joined forces to host the college’s first Digital Marketing Day. The day, aimed at small businesses, consisted of six workshops covering everything from advice on developing an effective website to SEO tips and tools and an introduction to public...

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