22nd February 2021 by Amy Hayward-Paine
PR and Content Marketing are disciples offered by Anicca as part of its digital marketing support offer. During the Leicester Digital Live Conference in February, we introduced what PR is, what Content Marketing looks like, and how the two work effectively together. Defining PR According to the...

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18th December 2020 by Bakti Jethwa
LinkedIn Ads: Targeted and Focused US retail merchant John Wanamaker famously stated that he knew that half of his advertising budget was wasted but he didn’t know which half. Fast forward nearly 100 years and not only can we know how much of our advertising spend might be wasted, we can target...

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18th November 2020 by Sarah Ross
Quick Links: What is Public Relations? What makes a story newsworthy?: Digital PR tips Create your first PR Campaign plan What is Public Relations? What is Public Relations? Many of us probably think we know a bit about Public Relations (PR) and it’s fair to say that in the age of the spin...

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19th November 2019 by Jess Harvey
Over the last two decades, the technical specialists at Anicca Digital have provided training for more than a thousand professionals and students, on all aspects of digital marketing. This has included a range of subjects, many of which are outlined below: • Search engine optimisation (SEO) •...

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21st November 2018 by Angie Longman
Although digital marketing has been around for quite a while now, one thing I have noticed over the past eight years is that organisations struggle to structure a training programme for their team.  Whether you are an agency or a commercial business, some areas of our industry are still in its...

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30th April 2018 by Holly Kelly
Visiting Brighton SEO this year was a little different because for the first time, I saw it from both a delegate perspective and a speaker perspective.  This year, I delivered my first training seminar on advanced PPC. Once my nerves subsided and I started to relax, the content came quicker and...

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